Mater maternity and baby care products voted 2016 best baby products
Friday, 30 September 2016
Mater’s maternity and baby care products have been awarded gold and silver in four award categories in the Mother and Baby magazine awards 2016.
The Mother & Baby award rosette signals that a product has been given the tick of approval from the experts and other mums.
The Mater Baby Moisturiser was awarded gold in the Most Popular Baby Skincare category. Mater products also took out silver in three categories―Mater Nappy Balm in the Most Popular Nappy Rash product category; Mater Nappies in the Most Popular Disposable Nappy category and Mater Baby Wash in the Most Popular Baby Wash category.
Now in their fifth year, the awards highlight the best products in the baby care industry, from nappies and wipes, to big ticket items such as cots, cars and family holidays.
Products were put through their paces over a period of six months in three different settings: at home in real-life situations, in a retail environment and online. The products submitted were assessed on quality, value for money, user-friendliness and innovation.
Mater’s maternity and baby care product range is specially developed by Mater midwives and mums, who worked together to develop a safe, ethical and affordable range of products to meet hospital standards. Mater's skin care is proudly Australian Made and suitable for sensitive skin types.
Mater’s Director of Brand and Marketing Projects Tania Alves said since launching in 2013 Mater products had brought innovation and exceptional care to the category.
“Mater products were developed through a unique co-creation process which involved 3000 midwives and mums across Australia,” Ms Alves said.
“As a result of being specifically formulated for newborn skin, Mater maternity and baby care products are now widely recognised as the best high quality, low irritant product range for babies in the market.”
Mater maternity and baby care product range has received numerous global business awards, as well as recognition from Australian consumers through winning The Product of
the Year Award (baby category), Mother & Baby Magazine Awards (Gold and Silver), and My Child Excellence Awards (Gold and Silver).
Mater Mothers’ Hospitals Director of Women’s Health Services, Maree Reynolds said she was very pleased to see Mater maternity and baby care products achieving such excellent success in the community.
“Mater Mothers’ Hospitals is dedicated to providing exceptional care to mothers and their babies in hospital as well as continuing that care into people’s homes, these products are an exciting and trustworthy way for us to do just that,” she said.
Proceeds from the Mater maternity and baby care product range supports Mater Little Miracles to fund important research projects that will give babies throughout Australia and across the globe, the best possible start in life.
The product range includes Mater Body Balm for pregnancy, Mater Baby Wash, Mater Baby Moisturiser, Mater Nappy Balm and five sizes of Mater nappies, from Newborn First Weeks through to Toddler.
Mater's exceptional products are attracting interest from families across Australia and even from overseas. Mater is actively looking to expand its domestic and export distribution network. Enquiries may be directed to firstname.lastname@example.org.
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Tags: Awards, export, Mater, Mothers, products